do you see?
ReWind. The cool teacher of sugary food, ReWind is a brand of snacks who's products are modern takes on historical recipes.
A brand aimed at young and passionate teachers—fun snacks that they can share with their pupils to get them excited about learning, this particular product is a canned lemonade based on a 17th century French recipe.
When I was developing the brand identity, I described my ideas for the brand voice to one of my colleagues and they mentioned that it reminded them of a character from the motion picture Atlantis.
Not one to pass up free stuff, I gladly ran with the idea—teamwork makes the Dreamworks, as they say. No, I have never seen Atlantis.
I had to deal with tight deadlines in the beginning stages of this project, with multiple early revisions due in order to facilitate critiques of the project direction. This meant that I had to prioritize what to get done at each revision.
I decided that things like the backgrounds were less important for conveying the direction of the design, so I focused on developing the main compositional elements first and set them against a neutral gray background in order to make those early deadlines.
This project was accomplished through a combined arms approach; photography and raster illustrations were made and manipulated in Photoshop in order to get this very eccentric look. Vector illustrations and the logo were done in Illustrator.
All of the assets were made in separate .psd and .ai files—which were then imported into InDesign to be laid out, along with the typography, within a grid. These animations were made in After Effects, using .psd and .ai assets as well.
do you see?
ReWind. The cool teacher of sugary food, ReWind is a brand of snacks who's products are modern takes on historical recipes.
A brand aimed at young and passionate teachers—fun snacks that they can share with their pupils to get them excited about learning, this particular product is a canned lemonade based on a 17th century French recipe.
When I was developing the brand identity, I described my ideas for the brand voice to one of my colleagues and they mentioned that it reminded them of a character from the motion picture Atlantis.
Not one to pass up free stuff, I gladly ran with the idea—teamwork makes the Dreamworks, as they say. No, I have never seen Atlantis.
I had to deal with tight deadlines in the beginning stages of this project, with multiple early revisions due in order to facilitate critiques of the project direction. This meant that I had to prioritize what to get done at each revision.
I decided that things like the backgrounds were less important for conveying the direction of the design, so I focused on developing the main compositional elements first and set them against a neutral gray background in order to make those early deadlines.
This project was accomplished through a combined arms approach; photography and raster illustrations were made and manipulated in Photoshop in order to get this very eccentric look. Vector illustrations and the logo were done in Illustrator.
All of the assets were made in separate .psd and .ai files—which were then imported into InDesign to be laid out, along with the typography, within a grid. These animations were made in After Effects, using .psd and .ai assets as well.